"Chrysler Group LLC is taking its Jeep partnership with video game publisher Activision to a whole new level with"Call of Duty: Modern Warfare 3,"according to officials.
In preparation for the game’s midnight release, the Auburn Hills-based automaker Monday launched a “groundbreaking campaign for the 2012 Wrangler Call of Duty: MW3 Special Edition.”
“This is more than an advertising campaign, this is a true experience that captures the excitement one feels when playing ‘Call of Duty: Modern Warfare 3’ and when driving the all-new 2012 Jeep Wrangler Call of Duty: MW3 Special Edition,” said Olivier Francois, Chrysler chief marketing officer.
The campaign dubs the Wrangler as, “The toughest vehicle in the world. Any world.” Ads will introduce the new tagline, as well as the soon-to-be released special edition version of the brand’s popular vehicle." [Continue reading...]
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