Friday, October 12, 2012

From Santa Monica to the Statue of Liberty: Volkswagen supports Alex Flynn’s Trans America Challenge


"We love cross-country drives. There’s no better way to really see the U.S. than from ground level. But we have to admit that Alex Flynn’s Trans America Challenge is a bit more impressive than your average road trip.

Flynn’s plan is to travel more than 3,500 miles across the U.S., raising awareness and funds for Parkinson’s research. His trek —which starts September 5th in Santa Monica, CA and is planned to end October 4th at the Statue of Liberty in New York City—will not just be in a car. That would be too easy. Flynn, a trained athlete diagnosed with Parkinson’s Disease, plans to cycle, kayak, and swim the route. Along the way, the UK native will challenge himself by climbing Mount Whitney, running 135 miles across Death Valley, cycling to Chicago, kayaking across Lake Erie, and swimming across the Hudson River to the finish line.

We’re supporting his efforts by contributing a pair of 2012 Volkswagen Touareg SUVs. Each vehicle offers 32.1 cubic feet of cargo space and will transport Flynn’s crew, supplies, and equipment, including a kayak, bike, and more." [Read more]

Wednesday, August 22, 2012

Flat-out Fast: Jetta Hybrid sets speed record at Bonneville Salt Flats


"When you think “hybrid,” you probably don’t think “land speed record.” It’s a good thing no one ever told us that, because a 2013 Volkswagen Jetta Hybrid recorded the fastest speed ever achieved by a hybrid car on the famed Bonneville Salt Flats, reaching 185.394 mph (298.363 kph).

Since 1914, the Bonneville Salt Flats have been a place where everything that rolls—from hot rods to motorcycles to trucks and more—tries to roll as fast as possible. The Jetta Hybrid raced across the flats—or, as they say in Bonneville, “shot the salts”—near Wendover, Nevada as part of Southern California Timing Association’s (SCTA) annual Speed Week. Motor Trend Associate Road Test Editor Carlos Lago was behind the wheel for the record runs.

The Jetta Hybrid that Lago drove was specially modified to meet SCTA regulations. To add the kind of horsepower needed to reach more than 185 mph, the powertrain was modified by Volkswagen R&D in Wolfsburg, Germany. And since the Jetta Hybrid is designed to run on asphalt instead of salt, various safety mods were handled by A-Salt Racing and Advanced Product Engineering in Camarillo, California." [Read more]

Thursday, July 26, 2012

Mid-sized car with full-sized allure: Passat named Most Appealing Midsize Car by J.D. Power and Associates

 
"At Volkswagen, driver satisfaction is a huge priority for us. That’s why we we’re excited that awarded the Volkswagen Passat the most appealing midsize car in their 2012 Automotive Performance, Execution and Layout (APEAL) Study, which looks at how gratifying a new vehicle is to own and drive.

The APEAL Study gauges satisfaction based on owner evaluations of almost 100 vehicle attributes that range from fuel economy to vehicle interior to engine to driving experience and more. The Passat TDI boasts a single-tank range of 795 miles, and with best-in-class rear legroom, passengers can enjoy every mile in comfort. The Passat wasn’t the only Volkswagen recognized in the study. The GTI, Tiguan, Touareg, and Golf all placed second in their categories, while the Beetle and Jetta placed fourth and sixth respectively. If you parked them all together, you’d have one of the world’s most gratifying garages (as well as our eternal gratitude)." [Read more]

Thursday, July 12, 2012

Dodge Brand Shares Story Behind Its Groundbreaking All-new 2013 Dodge Dart in First TV Ad

"The Dodge brand reveals its recipe for the groundbreaking all-new 2013 Dodge Dart in a new 90-second commercial debuting Tuesday, July 10, during the Major League Baseball (MLB) 2012 All-Star Game broadcast on the Fox network.

“How to Change Cars Forever” is a rapid-fire “instructional” spot on how to make a world-class car today, providing an inside look into the Dodge brand’s approach to designing and engineering its much anticipated entry into the highly competitive compact car segment. The TV spot introduces the tagline, “New Rules,” which speaks to how Dodge is redefining what a compact car can be. It will be followed this summer by 30-second and 60-second versions airing on major broadcast and cable networks and in movie theaters as Dodge Dart vehicles arrive in dealerships nationwide.

A full, multifaceted marketing campaign will launch in September and will include additional TV spots, print and digital advertising running in major media outlets. The 90-second “How to Change Cars Forever” spot will continue to air in high-profile television events throughout the remainder of the year. The commercial was created by the Portland, Ore.-based advertising agency Wieden+Kennedy and can be viewed here www.youtube.com/dodge." [Read more]